Meet your fundraising goals and save with email marketing for non-profits
With Campaign Monitor’s non-profit edition, you get a 15% discount on every campaign. Deepen donor relationships, create campaigns that will wow funders.
Email marketing is the fastest, most cost-effective way to reach your audience of donors, funders, and supporters. Here are a few ways it can help you succeed.
Keep donors informed of your fundraising needs and ongoing initiatives via email. The Red Cross’s most effective channel for fundraising is email marketing.
Use monthly email updates to build a stronger donor bond. An informed donor is more likely to respond to funding requests. St Jude’s Children’s Research Hospital does this with its monthly email update.
Make sure important events are on your donors' calendars. Amnesty International includes a clear 'register now' button to help increase attendance and impact their fundraising.
Create ongoing engagement with your audience with automated emails. UNICEF sends a welcome series once someone donates, with helpful content and donation reminders.
Rekindle relationships with lapsed donors. Remind them of your mission and the importance. The Asthma Foundation reaches out to past donors and inviting them to contribute again.