It appears utm_term is picking up the information in the alt tag I've set for an image, I'd rather it not be in the tracking URL at all, is there anything I can do about that?

Dave Dave, 8 years ago

Hi, this is done automatically I'm afraid, so the best way to avoid it is either change the alt tag, or give the link around the image a title value. For example:

<a href="yourlink.html" title="This will become the utm_term"><img src="yourimage.jpg"></a>

In all cases the title value trumps alt text, or the text that's being linked if you're not using an image.

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