Should I be designing my html email campaigns starting in photoshop or designing/coding by hand from the beginning? There has been some debates amongst my team about which way we should be designing our emails. Some designers have used Photoshop other code only.
Good question … but one that really depends on your teams strengths and weaknesses. Here at Campaign Monitor, most of our design work starts in Photoshop. But that is mostly because it's where our team is most comfortable. With HTML email, your end code won't be pretty, so focusing on the visual aspects of the design in Photoshop may help to get the most creative results.
But it's truly a matter of preference and comfort!