Must the recipient open the email to start CM's "trackable activity", or can CM's reception of a specific (not general) bounce error message from the server/domain count as "trackable activity"? We would like to know so we can more closely track the number of soft bounces-- and deflect removal from our lists after "three times in a row with no trackable activity."
Sorry this isn't clearer in the help topic - I've made a note to add more details on how this functionality works.
By "trackable activity" here we mean activity by the subscriber, i.e. opening a campaign or clicking a link.
Is there a term called "soft" bounces? Isn't it just a bounce, meaning that the email was not delivered because of the email address or the server?
Hi gopinath12, welcome to the forums. The help topic in Stig's reply above describes the difference between the two types of bounces - hard and soft. We distinguish between the two, as while hard bounces are permanent delivery errors, soft bounces can be for a variety of reasons, which can be resolved (eg. mailbox full).
Let us know if you have any questions about this :)