Another auto responder query

Hi guys,
Can anyone tell me what happens in following situation:

Customer A's birthday is TODAY
We add them to list 1 TODAY
List 1 has an autoresponder which is set to send out an email the day / month before their birthday.

Am I right in thinking that Customer A won't get the auto response until the day / month before their birthday next year?

Many thanks.

Stig Stig, 4 years ago

Hi Kris2,

That's exactly right. The subscriber needs to have an active subscription at the time when the autoresponder email is to be sent, in order for the email to trigger.

Also make sure you use the "On the anniversary of a date" option for this, rather than "On the exact match of a date", if you do want it to trigger the next year.

The Campaign Monitor Blog – HTML email smarts to go with your good looks.

Join 150,000 companies around the world that use Campaign Monitor to run email marketing campaigns that deliver results for their business.

Get started for free