new domain name?

Do people recommend registering a new domain name for email campaigns, to protect their original domain from blacklists?

ie my company domain name is,

should i register and use ??


Dave Dave, 9 years ago

Hey Dave, I'd certainly recommend against doing this. Getting your emails delivered is almost all about your sending reputation, some of which is tied back to your domain name. Some blacklists even penalize newer domains as opposed to one which has been in use or some time and already has some decent sending history.

Provided you stick to best practice when it comes to permission and send relevant content, you won't have a problem.

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