No open but forward to a friend


I have an odd one. In a recent MailBuild campaign I have sent, one of the subscribers is reported to have forwarded to 2 friends, yet this subscriber is not reported as having opened or received the email.

Is this strange?

Thanks, Willis

Willis, 9 years ago

OK so after some research I am guess that the subscriber has open the email in plain text format, then forwarded to a friend.

Mathew Mathew, 9 years ago

Hey Willis,

That's certainly possible - or they viewed the HTML email but without downloading images. See our article on open rates for more on that.

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