Open rates and Click Rates

We are working in a presentation to our client regarding their e-mail campaign
They are a mayor Retail company in our country
We need some data to compare our campaign stadistics(open Rates and Click Rates) with other similar campaigns
Do you have any data you can share Saludos

roshodgekiss roshodgekiss, 7 years ago

Hi Lacaval, you may want to give our article on email open rates a read. Unfortunately, email statistics are not an exact science - it all depends on the responsiveness of your list, industry vertical, and even things like time of day you send your campaigns! So, it could be a bit misleading to supply statistics that may not be relevant to your scenario.

If I were in your position, I would not focus on email clicks/opens etc, but follow-through metrics like conversions/purchases and well, ROI. For example, if your campaign cost x dollars, and you generated 5 times x in sales, then that's great news for your client.

Let us know if you have any further questions and all the best with your presentation!

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lacaval, 7 years ago

Roshodekiss thanks for your response
It could be a nice functionality to add a place where Campaign Monitor users could publish their campaigns numbers in an anonimous way so everyone could see how they can use that information

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