Context: Writing from the USA. Last night on 60 Minutes a major report on email worms and malware. Today I get a message from a friend's IT department warning of major worms going out effective April 1, "April Fool's Day."
Wondering if I should encourage a new client to email this week, or wait for the storm* to blow over. The client has no existing email campaigns, so this will be new to recipients.
*Is there really a storm?
We haven't heard much about it here in Australia, although April Fool's Day generally is possibly not the best time for an email. It's likely a lot of people will have inboxes filled with 'hilarious' email already ;)
I didn't know "April Fool's Day" can be taken so seriously in the web world. I actually had some annoying e-mails that day. Well, it's only one day...