The business benefits of email marketing

Year after year, businesses continue to invest in email marketing even as new tools and technology reach the market. Here are a few reasons why.

Email is the world's most dominant communication channel

By 2019, email is expected to reach 90.9% of those online. There is no more effective channel to reach your target audience than email marketing.

Email Marketing Graph: Population with Email 90.9% world population with email world population without email

Email marketing is the most profitable channel for business

When it comes to driving conversions, email marketing is the most effective channel today: for every dollar spent on an email marketing campaign, the average return is $38.

Email Marketing Graph: ROI from Email $38 Average return for each dollar spent

Your audience demands email for business communications

Studies show that 72% of people prefer to receive promotional content through email marketing, compared to just 17% who prefer social media.

Email Marketing Graph: Email Communication Preference 17% 72% 72% prefer email 17% prefer social
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How email marketing can work for your business

Effective email marketing campaigns come in all shapes and sizes. Here are the top use cases of how companies can connect with their audience today.

Email Marketing - Spacer
Seafolly Email Marketing Virgin Email Marketing Foo Fighters Email Marketing Soho House Email Marketing Rapha Email Marketing

Inform your audience of your latest company news as Seafolly does with an email marketing newsletter packed with fashion news and give-aways.

Offers & Promotions

Drive additional revenue back to the business with special offers. Virgin does just that with offers for special dining, travel, and accommodation.


Share exciting announcements - such as a new product - with your audience as the Foo Fighters did with their Sonic Highways album.


Running an event? Luxury hotel SoHo House utilizes email marketing to invite its members to exclusive events throughout the year.


Collect customer feedback by embedding surveys in your email marketing campaigns as cycling company Rapha incentivizes its customers to do.

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Email marketing made easy with Campaign Monitor

Design engaging email campaigns with simple drag-and-drop tools. Your design is guaranteed to look amazing in every inbox, on every device.

Email Marketing Campaign Builder
Built for business

With dozens of pre-built email marketing templates and a powerful drag-and-drop builder, your emails are guaranteed to look beautiful across every inbox - without a line of code.

Modern & mobile ready

It’s essential for your emails to look perfect on any size screen. We take the hard work out of mobile optimization so your campaigns look great in every inbox and mobile device.

24/7 global support

Our award winning support team is here to make you an email marketing hero. Available at any time - day or night - you’ll always receive the answers you need to be wildly successful.

Kailey Lewis, Marketing Coordinator WATCH THE VIDEO

Join 150,000 companies around the world that use Campaign Monitor to run email marketing campaigns that deliver results for their business.

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