Apartment Therapy Media grows their audience with email marketing
Apartment Therapy Media uses Campaign Monitor to expand their following, distribute their content, and drive traffic to their website.
Apartment Therapy’s mission is to help people make their homes more beautiful, healthy and organized by connecting them to a wealth of online resources and ideas. Their sister site The Kitchn aims to inform and inspire every aspect of home cooking with recipes, lessons, product reviews, and kitchen design tips. Apartment Therapy Media newsletters are the perfect way to package up their strongest content to engage their community and drive traffic to their sites.
Apartment Therapy Media uses Campaign Monitor’s automation to send baking lessons right to the inbox. Once a subscriber signs up for a class, they are taken through daily lessons and soon graduate as kitchen experts. This audience is super engaged, with open and click through rates soaring north of 55%.Build an email like this
Apartment Therapy Media teams up with like brands to conduct giveaways, like an unforgettable shopping spree. Want a chance to win? Simply provide your email address. Since partners promote these programs to their audiences, giveaways have become one of their most successful tactics for acquiring new subscribers.Build an email like this