Have you ever seen an HTML page or email where everything looks fine, except instead of apostrophes there are odd question marks, or square blocks? You might also see other characters replaced similarly.

Most commonly, this occurs when importing HTML that has been created by Microsoft Word. For generating HTML, Word uses a specific character set called “Windows Latin 1” that has special characters like ‘smart quotes’ and trademark symbols.

When you view the email on your own machine, those characters will show up, but then when imported into Campaign Monitor they might disappear or be converted into incorrect characters.

Character encoding makes the difference

The reason is that Campaign Monitor sends in UTF-8 encoding (which covers a wide number of languages), and the special characters are not in the same location in UTF-8 as they are in Windows Latin 1.

So what to do about it? Well the first (and most thorough) option is to just not use MS Word to generate HTML. Word tends not only to cause character problems, but also adds vast amounts of unnecessary HTML to even simple pages.

If you view the source you will see rampaging hordes of span tags and CSS with oddly named classes everywhere. It can also tend to break tags that Campaign Monitor uses like <unsubscribe></unsubscribe> by inserting other tags inside them.

There are much better options for simple HTML creation out there, even at little or no cost — look at tools like NVU, Coffee Cup (free and paid) and First Page.

Of course, you can go right up to tools like Dreamweaver if you have the need.

Another alternative is to do some ‘find and replace’ work in notepad or similar to remove Word’s smart characters and replace them with the correct unicode characters. Some common ones to look out for are:

  • For Left double quotes: Use &#8220;
  • For Left double quotes: Use &#8221;
  • For Apostrophe: Use &#8217;

That way you can have the typographically correct characters show up in your email. Character encoding can be a tricky area, and you have to keep an eye on it in your HTML, in your subscribe form pages and in the subscriber lists your import.

Always keep in mind that Campaign Monitor will send in UTF-8 no matter what, so you want to import everything in UTF-8 to begin with, so no conversion occurs.

For more information on HTML and character encoding, read The Definitive Guide to Web Character Encoding at SitePoint.

  • Dean

    Why did you leave out #8216; ?

  • Matt Mickiewicz

    We’ve run into this problem quite a bit with our own email newsletters. We’ve created a tool (for internal use) that converts all special characters into email-friendly format:


    Hopefully it’s useful to at least a few people.

  • David Levin

    It’s too bad there isn’t a way to change the encoding method that Word uses. You would figure that in Office 2007 they would have a way to do it.

    I know a lot of web based WYSIWYG editors include a “clean up from word” copy/paste feature. Also, Dreamweaver has a handy cleanup feature too.

  • This Eclectic Life

    Thanks so much for that info! I’ve been tearing my hair out trying to take out contractions (and the language seemed stilted). I was using TextWrangler, but I had copied from Word…there you go.

  • Rich Rosen

    OK, what if you have a blog, and it has an RSS feed, and some people who publish your blogpost headlines through your RSS feed show not these apostrophes but the escaped entities themselves (e.g., the literal text “&#8211”), making the headlines unreadable? Who’s at fault there and how can you get that set straight?

Want to improve your email marketing? Subscribe to get tips on improving your email marketing delivered to your inbox.

Join 150,000 companies around the world that use Campaign Monitor to run email marketing campaigns that deliver results for their business.

Get started for free
1-888-533-8098 0800 161 5300