With SXSW 2010 still fresh in our memory, you wouldn’t believe that it’s time to vote for panels at what should be a bigger and brighter SXSW Interactive 2011. Our team has been given the official nod for three very exciting proposals, so now we need your support.

Each year, thousands of diverse ideas get submitted to the SXSW team. After the votes roll in, this selection of panels and presentations gets whittled down to a considerably smaller, sharper unit. While the panel team have the majority say over who sinks and who swims, your vote will keep us afloat!

If you’re planning to go to SXSW Interactive next year and would like to see the following topics covered, please take the time to vote them in. You should also vote if you think Mat is an intensely handsome and articulate fellow because it would be a vote for the truth.

Get in quick! Voting is open now, until 11:59 CDT on Friday, August 27.

Getting to the Meat of Spam



Why do spammers send those emails with random passages of text? How does spam actually work? What *is* spam, and what isn’t? In this panel, Mathew Patterson, the author of “Create Stunning HTML Email That Just Works!” and head of customer support will dig below the surface and explore some of the research that is being done into what spam actually is, why people spam, and what happens next.

Vote for this panel if you want to know:

  1. What counts as spam? Am I a spammer?
  2. Does spam actually work (financially or otherwise)
  3. What’s the most effective defense against spam


Customer Service for Web Apps: Bringing the Wow


Campaign Monitor + 37signals

Great design and development is not enough to create a great customer experience. In this panel featuring Mat Patterson and Sarah Hatter from 37signals, find out how small support teams can make a huge impact on thousands of customers through simple tools and techniques and learn from people who’ve done it personally.

Vote for this panel if you want to know:

  1. How to create a customer support experience that promotes your web app, instead of sinking it.
  2. Why setting expectations makes customers happy
  3. How to apologize when your company f*cks up

Email Masterchef: The Ingredients in a Winning Campaign



Every designer reckons they know how to create and send an HTML email newsletter. It’s just like coding for the Web, right? In this panel featuring Ros Hodgekiss, our community manager, alongside a seasoned crew of email designers and marketers, we’ll outline the tools, skills, and strategies that go into a successful email campaign.

Vote for this panel if you want to know:

  1. How to make my design look great across most email clients
  2. How I can optimize my campaign results
  3. What the future holds for email design

Thank you, folks, we really appreciate your votes in the name of good taste and email. It would be a pleasure to meet more of you in Austin next year, so keep your fingers crossed and stay tuned for more SXSW 2011 announcements on this blog.

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