Analyzing your sales data to identify which channels are performing best, then drilling down as far as predicting predicting customer lifetime value (CLV) used to be the domain of business specialists and expensive enterprise tools. However, Custora’s customer retention and acquisition tool that allows online retailers to crunch complex metrics within an inviting, plain-English interface.
Custora provides the ability to trigger customer retention emails, by combining their smarts with Campaign Monitor’s ability to send beautiful, compelling messages. For example, lets say a customer has purchased something from your online store in the past, but then consequently hasn’t been heard from after 2 weeks. Custora can use this behavior as criteria to automatically send them an email, thus driving return visits. Requiring only order data and a Campaign Monitor to get started, lifecycle marketing has never been made so accessible.
There’s a lot more to Custora, including advanced customer analytics like the ability to predict the value of new and existing customers and the identification of potential revenue sources. You can even run controlled experiments with your email campaigns, to see which marketing strategies work best.